Some people say that traditional podcasting i. At best, podcasting a good way to express your passion about a hobby and share some information with friends, right? But the reality is that the demand for audio-only content is increasing and the most popular way to consume this type of content is via a podcast. Though podcasting has been around for quite a long time now it just seems to be hitting the mainstream which means now more than ever is a great opportunity to start your own podcast, build an audience, and make money doing it. Well, the information economy is getting more and more crowded with the latest technology, and video certainly has its appeal. However, at least for now, podcasting retains some advantages thye video. For example, theey cannot watch video while driving, working out at the gym or outdoors note: if they are, they are not working out! And these are the times that are extremely popular for people to get in their daily fix of their favorite podcast. And some people just prefer to consume their content via audio over other methods like text or video. If you are interested in starting your own podcast just to share your passions or create a podcast to make some extra money or even create a full time business! When selecting the topic of your podcast there are two directions you can go; you can go with a very big mass market audience or you can go with a podcastd niche audience.
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Many podcasters dream of the day when they can quit their and go all-in on their passion project. But how do you actually make money from your podcast? And what are the best strategies for monetizing your podcast? When it comes to making money with your podcast, selling advertisements is often the first place people go. Simply put, unless your podcast is getting 50, plays or more per episode the best way to make money isn’t through selling ads. Many popular podcasts are funded through podcast sponsorships, mainly in the form of the «host-read ad» where the podcast host talks about a product in one or several of their podcast episodes. If you have your own podcast or record with a co-host and have the flexibility of choosing your monetization strategy, you’ll be more successful trying one of these alternative strategies. Pro Tip: Make sure your podcast is listed in all the major podcast directories including Apple Podcasts formerly iTunes , Google Podcasts , and Spotify to maximize the size and reach of your podcast audience. This model was popularized by podcasters like Pat Flynn, host of the Smart Passive Income Podcast , because it tilts the emphasis away from «how many downloads can you get? Smaller businesses lean on affiliate marketing to expand their business because they only have to pay you for the sales you generate, so they’re making money no matter how many products they end up selling. When deciding if a product is going to be a good fit for your podcast which will lead to more sales and a more substantial cut for you ask yourself the following questions:. Pro Tip: Make sure to download Pat Flynn’s epic guide to affiliate marketing if you’re just getting started. You could write an ebook on a topic related to your podcast, put together an online course, or create cheatsheets that your listeners would find valuable. You could also offer an exclusive webinar to go deeper into something that you discussed on your podcast. For instance, Rick Mulready hosts a podcast about how to use Facebook ads to grow your business.
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Guess what else he offers? Online courses to help you implement the strategies he discusses on his podcast. John Lee Dumas, the «Entrepreneur on Fire,» packaged his knowledge growing one of the most successful podcasts in the business world into the Podcaster’s Paradise membership site and has gone on to gross 7-figures from that alone. The way to make the product valuable for your listeners is to offer more depth than they can get in your podcast. For example, maybe you spent an hour talking about how someone could plant their first organic herb garden on your podcast.
1. Affiliate marketing
That means advertisers pay a certain price per thousand listeners. How to find content for your podcast Read. Midroll is a podcast advertising agency in the US and according to their ad revenue calculator, if you…. How do you grow your podcast audience? Especially if your show is focused on a niche area of interest. So the amount you set needs to justify the impact the ads will have on your content. Alternatively, you could bite the bullet and start your own yarn subscription service. Then if they like what they hear they can upgrade to the paid content if they want to dive deeper. Learn how to podcast in PodSchool Read. This is when you sell a product or service on behalf of another creator and get a cut of the purchase price.
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Did you know that podcasting is not only a growing broadcast medium but is also an opportunity for developing a legitimate side hustle or even a paying career? For many podcasters though, the monetization of their podcast is at best a goal more likely a dream and rarely does it seem like a reality. It seems like something reserved only for big, well-known personalities with massive followings or influence. Maybe this is where you are finding yourself as well. Just the process of creating content and carrying out the vision of your podcast can seem overwhelming not to mention the recording and post-production process , let alone the consideration of trying to find ways to make money from it. But as challenging as it may seem, there are a growing number of podcasters who are able to do just that through monetization. So what is monetization exactly? Well the concept of monetization in podcasting is really just the process of utilizing your podcast more specifically the people you reach through your podcast , in order to generate some form of revenue. There are a number of different strategies for monetizing your podcast both directly and indirectly through your podcast. Making money from your podcast ultimately hinges on your audience. Making money hinges on how much your audience trusts you, how engaged they are in your show, and how well you know who they are.
When selecting the topic of your podcast there are two directions you can go; you can go with a very big mass market audience or you can go with a narrow niche audience. A small niche market is much easier to get started in and gain traction. The Generation Why Podcast offers a ton of different products , plus premium content, and a very active Patreon page. If you start a niche market-based podcast, you can always grow the scope of the podcast to reach a larger audience; but as far as starting a new podcast it will be a lot easier to build an audience and following more quickly if you speak to a very specific niche audience.
2. Relationships
Ads revenue from joshuaearle. Want to listen while browsing the site? One example from me: I have a course called Podcast Website LaunchPad where you can learn podcats create a podcasting WordPress website like this one. Podcasting makes money from blankerwahnsinn. Quite frankly, if you can show advertisers that you have dedicated weekly listeners i. Graham Jones, Simon Hazeldine, and Phil Jesson are three sales experts who run the Sales Chat Showpodcwsts podcast that helps other professionals get ahead in their own sales pursuits. Shopify also allows ecommerce sellers to establish their own retail brands on the shopping website. Little do they realize that along the way, they have developed skills that are in high demand. New podcasters may make next to nil when they create their initial episodes and work on building listeners. Other podcasters turn to non-traditional and creative ways to offset their podcast expenditures. You will typically mondy money when someone makes a purchase. Moneh is the case with Tony Martignetti, who has run Nonprofit Radio since As reported by Edison Research in The Podcast Consumer reportall of the important demographics increased, but most of the growth in podcast listening was credited to Americans aged 12 to
How podcasts make money
Podcasting makes money from blankerwahnsinn. Additional statistics prove the trend toward podcast listening increasing even more, especially among the older U. The hundreds of thousands of folks asking Google how to make their own podcasts and seeking information about how much money podcasters earn may discover a gold mine behind a microphone. New podcasters may make next to nil when they create their initial episodes and work on building listeners.
However, tried-and-true podcasters who have built a skyscraper-load of avid fans over the years tend to make considerably more money. The YouTube star noted that since the H3 podcast airs live on Twitch and has 48 emotes, they enjoy a minimum of 6, subscriber points.
Ads revenue from joshuaearle. Podcast listeners are comprised of demographics that can be very attractive to sellers of goods and services. One podcast episode may average 2 to 3 commercial breaks, therefore the revenue can build, especially for top shows such as Freakonomics Radiowhich has on average more than 1. Various age brackets may be more or less valuable to ad brokers. As reported by Edison Research in The Podcast Consumer reportall of the important demographics increased, but most of the growth in podcast listening was credited to Americans aged 12 to According to comScorealmost one in every five Americans who are 18 to 49 years of age have listened to a podcast at least once per month.
As reported by TechCrunchapproximately one in three men who are between the ages of 18 to 34 enjoy podcasts. Massive podcast hits like S-Town gained 16 million downloads in its first week, while 12 episodes of Atlanta Monster were downloaded 20 million times. As reported by ForbesAaron advises would-be podcasters to combine multiple streams of income to create a river of money flowing in from their podcast. Mahnke mentions making money off of his podcast in many of the ways that are explored below, such as selling ads and merchandise, using crowdfunding, hawking tickets to live podcasting shows, and.
However, many podcasters will warn those jumping into the podcasting arena that it may take a bit of time or ingenuity to gain a paying sponsor. Pat has been active online sincewhen he lost his architecture job right before his wedding. Keep in mind that podcast revenue — be it from sponsors or elsewhere — is often reduced by the cost to create the podcast.
Liu wanted to avoid littering his podcast with a plethora of ads, like he heard on some other podcasts. Such is the case with Tony Martignetti, who has run Nonprofit Radio since Martignetti is proud that his podcast not only turns a profit, but that he has not missed putting out a weekly show since Julyeven though his hour-long episodes require approximately three hours worth of pre-production.
By the time Tony gained his first sponsor, he had garnered approximately 5, listeners per show or 20, downloads per month. At first, Tony would give away sponsorships for free to let companies grow familiar with the idea and get attached to the benefits of advertising through podcasts as a vehicle for promotion. Whether you are a podcaster seeking ways that other podcasters make money or simply a person who enjoys listening to podcasts, one cool way to find deals from sponsors is to search for promo codes in order to get discounts from a variety of companies.
Podcasters searching for ways to find their own sponsors can find them in a variety of ways. Podcast advertising networks like AdvertisecastMidrollPodgrid or a list of others can open up new ways for podcasters to garner new sponsors. Online forum sections designed specifically for podcasters, like this subredditassist podcasters in sharing all manner of information about gaining sponsors, listeners and other helpful podcasting data.
Ironically, Blog Talk Radio Network contacted podcaster Justin Rimmel, who runs Mysterious Circumstanceswithout Justin having to seek out the sponsors that the network finds for. Donation from katyukawa. Plenty of podcasters fund their labors of love out of their own pockets, and a portion of them turn to their listeners for help. Elecia White and Christopher White took advantage of Patreon to raise funding to offset the expense of providing their podcast guests with microphones for their Embedded podcast.
Elecia explained that she and her co-host only planned to create six or 12 episodes of their engineering-focused podcast in the beginning, but ended up creating more than episodes. She said that whereas the Patreon fund allowed folks to donate money for the costs of shipping microphones, it has become a boon for making excess funds available to buy stickers. If your listeners fall in love with the content you provide, they will be willing to fund your vision in order to help it succeed.
There are ways that some podcasters are making money outside of the traditional sponsorship avenue. The Fearless Millionaire Podcast is run by Nathan Amaral, a man who decided to get over his fears and launch his first podcast in by recording a minute audio session on his iPhone and releasing the podcast. Graham Jones, Simon Hazeldine, and Phil Jesson are three sales experts who run the Sales Chat Showa podcast that helps other professionals get ahead in their own sales pursuits.
As the trio of salesmen helps others by imparting their experiences and advice to salespeople, sales managers, and sales directors, the podcasters are also gaining clients to boot. Firms have tapped into the knowledge base of the three men to discover ways to light a fire under sales teams or to allow the podcasters to brainstorm with the sales departments in other companies.
Such outside gigs have become a symbiotically beneficial process for the podcasters, since fulfilling the sales consulting jobs and meeting with selling staff helps provide new ideas for their upcoming episodes that they can pass on to listeners.
Whereas some podcasters accept money for ads, podcasters can also make money by getting a cut of the income that their listeners are willing to pay for brands or services discovered via the podcast. Podcasters who create show notes for their listeners to access, which may include the links to products or services mentioned during the episode, can include monetized links to items via the Amazon Affiliate programCJ Affiliate by ConversantRatuken Marketing or sites like the Blubrry Affiliate Program.
After joining the affiliate program, the podcaster can search for the specialized links to products that they can then pass on to their followers in order to earn a percentage of the sales made through those links. According to the Wall Street Journalthere are podcasters who choose to eschew running ads and instead make money via paid content and subscriptions. However, newer and current episodes of his Hardcore History podcast are free to listeners.
Some podcasters have discovered that their fans are willing to promote their love of specific podcasts by supporting the podcaster through becoming a consumer of the merchandise offered for sale.
YouTube has even begun allowing creators to sell their own merchandise directly below each video on their channel. Podcasters can avail themselves of sites like Teespring to design their own t-shirts, leggings, hoodies and other items, by placing logos and sayings on the gear and selling the merchandise through the platform. Shopify also allows ecommerce sellers to establish their own retail brands on the shopping website. Plenty of podcasters have discovered that the popularity of their podcast has grown beyond folks who want to strictly listen to the episodes whilst driving on long commutes or during other periods of downtime.
Viral podcasters have found success with selling tickets to their shows to customers who want to watch the podcast in action and be a part of the episode-creation process. Bloomberg notes that the popular podcast called Welcome to Night Valecovering strange happenings in a desert community, sold out two shows at the Neptune Theatre in Seattle. Welcome to Night Vale went on to perform more than 20 shows, from international locales such as London and Berlin to U.
Jeffrey Cranor noted that while the show often getsdownloads per episode, touring is more reliable and lucrative. Other podcasters turn to non-traditional and creative ways to offset their podcast expenditures. In studying the above examples of real-life podcasters who use a variety of ways to make money from their podcasts, it becomes evident that profitable podcasts are not necessarily a dime a dozen, but they are possible.
The case profiles also prove that the money made from podcasts can flow to the episode creators in non-obvious ways, whether the monies represent career-improving sales, donations, crowdfunding income, paid content and subscriptions models or a unique outside-the-box way of earning discovered after gaining listeners. Listen Later API. Podcast Academy. Listen Notes for Chrome The fastest way to find podcasts! Listen Notes for Edge The fastest way to find podcasts!
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How Do Podcasts Make Money?
Numbers are clearly different, but somehow Jordan looks the same, and his podcast recently has had guests including Howie Mandel, Mohey Schmidt and Chelsea Handler. Withpodcasts theyy we at «peak audio? Veteran podcaster Jordan Harbinger thinks it is worth pausing and asking the question. Jordan is a podcasting pioneer.
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His podcast has been going for ten years and generates nearly 2. It is generally in the top one hundred of all podcasts and top five in education. Jordan, whom I have had the pleasure of working with, wrote this piece last year. It is a real view of the sweat involved miney making just about anything successful:. We are podcashs a golden age of podcasting. In the U. With numbers like these, many entrepreneurs feel the urge to start one of their. I started hosting a podcast inspun that into a Sirius XM radio show inand since then grown from a handful of early listeners in to around four million monthly listeners today. Most people who gow a podcast think that the ad dollars come rolling in after the audience gets big. Get sponsors for your show, collect the cash and wash, rinse, repeat. First, to land the big advertisers, you need to be part of a network. For example, my show is part of PodcastOne. We know someone who is an internet marketing beast who got there in four, but we also know someone who poxcasts has a successful internet marketing business and in ten months of podcasting is at 12, downloads per episode and has plateaued. Even then, you need to be okay with a wide range of income each month.
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