Your sales funnel is the roadmap for turning visitors into buyers and then, hopefully, lifetime repeat customers. It makes logical sense that the more you put into your funnel, the more likely you are to squeeze more. But lead generation and acquisition is an entirely different ballgame. If you can get more customers to buy more of your product, buy more upgrades and offers, and buy more often, then you stand to increase your sales. With point 1, there are a ton of ways to get more customers. Your sales funnels are the active gear in the machine that works to crank more of your leads over to purchases. By removing all of the noise, you get down to the meat of the matter and have a smooth transition to work your leads. Our secret here is that each upsell is not required in order to make the initial offer work well, but they enhance the original offer, providing a new solution to an existing problem that the customer may have. You want to put them into your autoresponder sequence, and the longer the sequence, the more opportunity you get to sell products to. There will be a point in time where you continue to offer the same product over and over. The higher your PP, the better your sales tactics need to be. That means more education, more proof, more testimonials, and a longer education process.
Conclusion
When people visit your e-commerce store , you want them to fill up their carts and spend lots of cash. Consumers lead active lives. For instance, visitors might bounce immediately. They get called away from the computer screen or they arrive at their destinations and shut off their mobile devices. You can, however, bring them into your ecommerce conversion funnel. Start the process of converting them from leads into customers. On YouTube, LinkedIn, and Facebook, I get tons of questions about how to build and optimize an e-commerce conversion funnel. But I can share a few secrets that have worked for me — secrets you can deploy today to boost both sales and conversions.
What is a Sales Funnel?
A conversion funnel in e-commerce illustrates the route your customers take from first becoming aware of your brand to making a purchase. It also includes customer retention, upselling, cross-selling, and subscription-based models. Every business has a different e-commerce conversion funnel depending on the specifics of how users navigate their businesses. For instance, some businesses have shorter conversion funnels. When you sell a low-cost product, you can convert visitors faster because price becomes less of an obstacle. You have to know which touch points have the most impact on conversions so you know where to focus your efforts and up your game. For instance, your research might indicate that social media — specifically Facebook — plays a tremendous role in conversions. Your large group of followers pays attention to your posts about discounts and promotions. By placing a prominent CTA for Facebook, you take advantage of existing website and draw people into your social sphere. The sales funnel example above shows that, out of the total sessions visitors on your website , nearly 50 percent will look at a product page, yet fewer than 15 percent will add a product to their carts. More importantly, they can benefit from optimizing the checkout process so more people actually buy the products in their carts. A typical e-commerce conversion funnel involves four stages. During each stage, the consumer makes decisions based on his or her perception of your brand, product, and the competition.
Autoresponder Methods
Set-up-wise, that is. In fact, very few companies even do this one marketing tactic, let alone do it right. But, therein lies your problem. That puts the odds against you. The answer is: a conversion funnel.
How to Create a Sales Funnel That Makes MONEY
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The Awareness Stage
,oney diving into the 81 online marketing channels we use to help businesses make more money online, we asked the client to forward their WebTrends and Google Analytics reports. Here are some of the numbers we were provided with: If you’re looking to increase your website’s conversions, the first thing you absolutely have to do is understand where you are losing potential customers. It doesn’t matter whether the purpose of your website is to generate RSS subscribers, sell magazine subscriptions or collect mortgage applications.
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