How much money does the average instagram influencer make

Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price. In fact, the rising costs are listed as one of the top marketing challenges when it comes to working with influencers. Data shows that brands pay well for video content on Instagram. The small but dedicated followings of micro-influencers make it more cost-effective to work with them compared to working with top-tier talent. The declining engagement of sponsored posts may have something to do with it as. Marketers have a growing interest in paying for sponsored Instagram stories, which cost less than all other types of sponsored content. Another channel marketers are exploring is podcasts.

Although Influencer marketing is now mainstream for brands that want to extend their marketing, influencers often do not earn as much for their posts as you might think. Despite the growth in influencer marketing, there are no official standards for influencer pricing. Often brands have no idea how much to budget for their influencers in their campaigns. New York-based influencer marketing platform Klear surveyed more than 2, influencers, across three leading social networks Instagram, YouTube, and Facebook to better understand influencer pricing. To create its influencer pricing guide, Klear surveyed influencers with a variety of follower numbers across all industries,. Its Influencer pricing report includes Instagram influencer rates by post, video and stories, YouTube and Facebook influencer rates, and Influencer pricing trends by geography, industry, and demographics. Almost half 46 percent of all influencer activity occurs in the US. Across the world, things are looking up. The figures are heavily skewed towards male influencers too. Video posts are the most expensive format and Instagram stories are the most affordable medium for brands.

Ever wondered whether you could be making money

If you consider yourself to be a tech influencer, you are unlikely to earn enough to retire with revenue generated from your online posts. In influencer marketing, brands certainly get what they pay for — and influencers cannot hope to make a good living out of their posts until they move into the big time in terms of followers. Doogee N hands-on: A low-cost, entry-level rugged phone with a long-lasting battery. Doogee S95 Pro hands-on: A rugged phone with modular speaker and battery add-ons. Viofo A Pro Duo dash cam hands-on: Compact and simple to use with a great app. Want to analyse your tweets? How can you use it in Excel? Twitter bots and trolls promote conspiracy theories about Australian bushfires.

Influencer Marketing For Dummies

Endorsed by someone you follow. In the past month. These influencers — as society has labeled them — have created a digital empire by snapping a few semi-filtered shots with one hand, while promoting the latest trend with the other. Their credibility comes through an influx of social engagement, which occurs while building an influence that is rewarded with products, money, and sometimes even fame. And just how realistic that task is to conquer. This logic stems from the idea that the more eyes that see the content, the more brands are willing to pay. Unlike your popular friend that has acquired this many followers by posting cool stuff, the people behind these handles are vying to grow their page around a specific niche. However, most micro-influencers hold off on charging upfront so they can first garner a larger, long-term presence. Understood as a dedicated hobby, this follower level can get your Instagram handle in the door for future collaborations or sponsored posts, filled with some free perks along the way. Some occasional money may come in, but most influencers are hesitant to start charging at this stage since it may delegitmize their growing success. For example, one self-proclaimed «foodstagrammer» currently holds 72, followers.

The micro-influencer next door

Is that really possible, though? How much can someone really make off an Instagram post about Flat Tummy Tea? Mathew Micheli, co-founder and managing partner of Viral Nation , said influencers can also make money off of YouTube and Facebook ad revenue, as well as selling their own merchandise. And, Hajjar added, they can take their talents to another medium. Metrics like engagement — getting followers to take actions like commenting and clicking links or making purchases — are also extremely valuable to brands; as is an authentic voice. They need to have their own voice [and post] consistently because with such a large number of influencers on social media, they will need to find something that sets them apart.

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Fashion firms are far more likely to work with high-profile name influencers than firms selling bathroom fittings, for instance, and businesses set their budgets accordingly. Who delivers the highest engagement rates and ROI? Even the big names, such as Justin Bieber use their Instagram accounts for this purpose. Learn More. Endorsed by someone you follow. Instagram does not have a standard way of making money, unlike YouTube and its Google Ads.

The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. Below are some stats relating to engagement on Instagram, followed by the Instagram Influencer Earnings Calculator. The tools below are not official Instagram tools and not in any way associated or endorsed by Instagram.

This tool was developed to provide earning potential guidelines to influencers. Unlike with YouTube, where you sell space on your videos and channel page for advertising at a rate decided by Google, Instagram does not compensate its users for running ads on their posted photos. Brands make deals with influencers, and rates can vary markedly depending on the circumstances. However, one thing is consistent in nearly all cases — Influencers get paid more if they have both a high engagement rate, as well as a high number of followers.

Brands have learned that you can easily buy followers who are of no practical value to anybody. Hence they are far more interested in you having genuine followers, those who interact with your posts.

Compared to other social media channels, Instagram accounts have relatively high interaction levels. For instance, the average Facebook or Twitter user has an engagement rate of only 0. Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. Our Instagram Earnings Estimator takes these factors into account. We look at the average engagement rates of your Instagram posts engagement being likes and comments on your posts.

Also see the average engagement rates by amount of followers in the above graph. Fashion firms are far more likely to work with high-profile name influencers than firms selling bathroom fittings, for instance, and businesses set their budgets accordingly.

Audience Credibility has become a major concern as of late with Instagrammers posing as influencers by employing bots to falsely manipulate and therefore skew their follower count and engagement statistics. You can now check the credibility of potential influencers with the Audience Credibility Checker. Enter any influencer’s Instagram handle into the Instagram Bot Analytics Tool [Audience Credibility Checker] and it will give you an excellent guide to the genuineness of the account.

It’s important to track your Instagram Follower Growth over time — use this free tool to track any Instagram account’s Follower Growth. Who delivers the highest engagement rates and ROI? This tool can help you estimate. Instagram does not have a standard way of making money, unlike YouTube and its Google Ads.

Therefore how much money does the average instagram influencer make is up to you, as an influencer, to find brands willing to pay you directly. One caveat to this is if you are large enough to be accepted into one of the influencer marketing platforms. In this situation, you can register your interest, and if they accept you as being influential enough, they will include you in their databases, and suitable brands may well come to you if you meet the profile of the type of influencer they are looking.

We highlight the main Influencer Marketing Platforms. Any Instagrammer wishing to earn money needs to make building up a strong and loyal following their priority task. You can help improve your standing here by:. The most common form of cooperation between brands and Instagram influencers is through sponsored posts.

Our calculator above is designed to show estimated earnings from sponsored posts. In this situation, a brand will normally reach out to somebody it considers an influencer and offer to pay them to push out a sponsored image to their followers. The FTC has got involved in recent years, and it is now a requirement that sponsored posts are clearly marked as.

If the product fits well with the Instagrammers audience, it should not matter if a post is marked sponsored or ad. Then, of course, there are the superstars. Of course, her Often Instagramers create the content, and the brand then has the rights to reuse that content in their marketing and on their website.

Just as a blogger can promote an affiliate product on his or her blog, an Instagrammer can promote an affiliate product in his or posts.

You could work with a site like Shareasale to find suitable products to promote. Of course, like all influencer marketing, this will only be effective if the product you are promoting fits nicely with your followers. If it looks simply like an ad for an unconnected product, your followers will be unimpressed and won’t follow the link. They may even unfollow you in protest. One technical hurdle with affiliate marketing on Instagram is that you share photos — not links.

One way around this is to include the affiliate link which you should put through a link shortener first in your photo captions. Of course, if you are a successful Instagrammer, large enough to be considered an influencer, you can promote your own products. Even the big names, such as Justin Bieber use their Instagram accounts for this purpose. These are similar to sponsored posts, except this time the images are of your own products. These may be images of merchandise you have created especially because of your fame, for instance, a t-shirt promoting your Instagram feed, or they may refer to some business or product you are involved.

For instance, pop star Delta Goodrem has just used her Instagram account to launch a new fragrance line. Your aim, as an Instagrammer, is to build up both your following and your engagement. If you are successful in building both to high levels you definitely have the opportunity to make money through your Instagram account. Enter your Instagram Username.

Engagement Rate. Estimated Earnings Per Post. Calculate the Estimated Earnings of an Individual post. Note: Unlike with YouTube, where you sell space on your videos and channel page for advertising at a rate decided by Google, Instagram does not compensate its users for running ads on their posted photos.

For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. To help demystify the topic, we spoke to Instagram influencers, talent managers and social agencies to find out the real influencer marketing costs and going rates for branded partnerships in Instagram influencers continue to be a hot topic in social media, and by the looks of it, you can expect to keep seeing more of these social stars flooding your feeds. Plus, Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly, with an average 3. According to influencer marketing company Linqia reports in So what exactly is a fair asking rate? How do you present your value to potential partners? What are important things to consider when agreeing on a collaboration? In the earliest days of influencer marketing, rising social stars would take on brand partnerships in exchange for free product.

Relevant content

But if you were to ask an influencer how much money they charge, you may be surprised to see the scope of answers across the board:. From there, you can adjust and take other factors into consideration, such as engagement rate, client budget, campaign length, and other partnership specifics. However, influencer rates can still vary quite a bit. Instagram influencer, Matt Crump mattcrump shared his fee guide with Later, including the his rates per post:. Instagram Stories are usually part of a package deal, or included to sweeten the deal for the brand. Cohow much influencer marketing costs is a question he regularly gets asked:.